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  Flexmedia Animated Electroluminescent Solutions

What is electroluminescent (EL) lighting?

Electroluminescence is the conversion of electrical energy into light energy by the activation of a dielectric (non-conductive substance) phosphor, with an alternating current.
Electroluminescence happens when you plug in a sandwich made of plastic, conductive material and phosphor. Basically, there are two electrode layers in the sandwich and a layer of phosphor in between them. It’s the phosphor that makes the light when it glows as the electricity goes through it as it passes from one electrode layer to the other.
EL technology has been around for a while (since the 1930’s), but only in recent years has the technology and the quality of materials improved to the point where it is now viable and quite feasible for application in the sign industry.

How is EL being used today?

Portable Electronics and Backlights
•Cell phone and pager displays, watches, toys and games, calculators, Palm computers, remote controls, nightlights, safety clothing, and other consumer electronics.

Lighting for Automotive and Aircraft Applications

•Illumination for dashboards and instrument clusters
•Emergency illumination

Signs and Advertising

•Animated signs for point of sale and display
•Safety signs

Architectural and Decorative

•Unique lighting for interior and exterior
– Strip lighting for stairs and pathways
– Interior and exterior lighting

We use EL technology to add illumination and animation to printed graphics. EL competes directly with neon and fluorescent backlit, but surpasses both in performance, ease of use, flexibility of application and the simple “wow factor”. EL can do what neon and fluorescent can not.

Animated EL Signage

Similar to neon signage, EL can provide animation – the appearance of movement within a static, graphic or shape. However, unlike neon, EL provides the ability to do complex animation sequences within a high-resolution image. Neon is almost prehistoric by comparison, as it is heavy, bulky, fragile, expensive and very primitive in its graphic nature. It’s like comparing a stick figure drawing to the Mona Lisa.
Similar to fluorescent backlit, EL can backlight a high-resolution image. Fluorescent, however, cannot provide animation and it requires heavy infrastructure in the form of a light box. EL is paper-thin (about the thickness of a laminated restaurant menu), throws virtually no heat, and is lightweight as well as impact and vibration-resistant.

Animated EL Advantages

Uniform surface illumination of complex shapes
Wide visual angle with uniform illumination
Thin, flexible and lightweight (as thin as 0.12mm)
Low power consumption (approximately 6 watts per sq ft)
Very low heat generation (as the phosphor converts almost all of its energy to light)
Vibration and impact resistant
Cost-effective printing process
Easily combined with full color photo-quality graphics


021-35315028 / 021-35884129